Urban Wild Studio team tells stories with quality brands and idea people.

We specialize in graphic recording, live art and graphic design.

We use an integrative set of tools:

  • We listen and synthesize wellYour goals are our goals.
  • Many years of strategic design experience and applied creative skills.
  • Brand marketing fluency. We work with a sense of the big picture.
  • A passion for process. We're creative and efficient.

Artist Team


Leah Lavelle, Owner + Creative Lead

After studying design, journalism and human-computer interaction, Leah found her native space combining skills from multiple areas to tell stories.

She spent over 8 years in store retail design, regional marketing and global tech communication at Whole Foods Market. During all that time, she accepted a number of freelance projects to keep learning: music show posters, murals, chalkboard art, photography. In early 2016, she made the leap to focus on growing Urban Wild Studio full-time. 

Now she strategizes, designs and makes live art while growing a team. She most enjoys partnering with brands to articulate their stories, and fostering opportunities for artists and art in the world.

She recently relocated to Portland, with a second home among family in Chicago.

She regularly travels to draw with clients and to explore, and loves to write and share about that too.

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Jill Archer

Jill began her career as a commercial artist for advertising agencies in Seattle, and evolved into user experience and web development, and now focuses on graphic recording and design consulting. She has always been a graphic storyteller in one form or another—with extensive experience drawing for non-profits, universities, corporations, and small business.

Jill listens well and draws large. She revels in turning words into shapes so that they reflect new meaning and ways of thinking. She understands that ideas are seen in a new light when they’re drawn, revealing new angles to any issue. Jill regularly helps clients capture strengths, emergent thinking and high-reaching plans. 

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Geoff Gaspord

Geoff was often drawing in his spare time growing up, and was heavily inspired by comics and fantasy art as well as music, film and the outdoors. He got his BFA in graphic design in Colorado, and has been working as a store graphic artist at Whole Foods Market for the last decade.

His favorite thing about graphic recording is that it relies heavily on the use of typography as well as illustration to create a large dynamic document almost like a mural format comic book. It is very challenging but thus also incredibly rewarding to do.

Carrie Waggoner

Carrie is an artistic creative with a background in graphic design and lettering. She is passionate about poetry, lettering and floral design. She has been making art and jewelry since she was in high school, and working in graphic arts since 2011. 

She loves graphic recording because it gives her a chance to letter and get lost in the zen of drawing.

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Rob Stevenson

Rob has been obsessed with making art since 5th grade, when his friends had drawing contests. He has worked as a tattoo artist, muralist, comic book artist and painter. He has been a store graphic artist at Whole Foods Market for 8 years, and regularly shows his personal work in galleries, shows and public spaces (street art). 

He likes that graphic recording involves the challenge of on-the-spot creativity to bring together the wondrous marriage of words and pictures, which translate ideas to action; learning and being motivated by the new people he meets at each new job, and working with a great team.