Website and Marketing Materials for Innovative Fruit Juice Brand
Hand lettering and playful sketches balance a clean look and feel for Edit De-Sugared 100% Fruit Juice, an innovative juice brand based in the Midwest
Edit Fruit Juice is an ongoing partner, so I've been excited to tackle lots of brand strategy and design projects with them. Among these projects, we:
- Articulated and refined the Edit brand by combining the modern look of the existing logo and packaging with more organic, dynamic and vibrant elements. The intention was to create a more natural, approachable appeal to match the juice itself.
- Created a brand guide to document Edit's look, feel and voice for use across the team.
- Executed the new brand guide on marketing materials, including the Website, tee shirts and a library of social media content.
- Redesigned and expanded Edit's parent company pitch deck for investor presentations.
- Created marketing packages for small-scale marketing campaigns.