Adding Life to Salesforce’s FutureForce Brand Deck In An Interactive Illustration and Shareable Animated GIF | Work for One Chance Media

Einstein and Owls and Bears - oh my!

On behalf of the One Chance Media Team, we helped SalesForce consolidate their FutureForce Brand Deck into a lively illustration that highlights their mission, purpose, and core values – all to encourage potential new hires to apply to join the FutureForce team. 

Our Illustration brings viewers along the rolling hills of the FutureForce experience. 

We worked closely with the FutureForce team to capture the brand’s look and feel. This Creative Direction brief is a document that we use often on projects to guide and align on style, color palette, and layout.  

You may have seen these specific Salesforce mascots out-and-about in the world of Salesforce advertising. We had the opportunity to reimagine and illustrate these existing characters to highlight key points along the journey. Kodiak the bear is definitely proud off his #1 CRM status. 

We even hid some illustrated merchandise among the characters in these scenes so that presenters can play an interactive game with viewers! If you find the hat, do you win a hat? ;)

We also provided an animated GIF version of the illustration to amplify the brand and create visual interest. 

We enjoyed aligning with FutureForce’s Illustrative style to create such an engaging asset for their team, and we look forward to future FutureForce projects with our partner One Chance Media!