Seeing the Customer Experience in Full Color with FinancialForce

Case Study
Written By Leah Lavelle

FinancialForce hosts their FinancialForceX Summit each year to celebrate their customers and share major product enhancements and announcements. This year’s summit was sponsored by FinancialForce’s key partner, Salesforce.

This year the 3-day summit was virtual, so FinancialForce called on us to draw a series of graphic summaries to add an extra layer of engagement to their vibrant event.

Our promotional teaser graphic provided a splash of hand-drawn color to catch the eyes of attendees, pre-event.

Illustrated visual summaries of each keynote talk helped to draw in attendees throughout the program.

FinancialForce played the graphic time-lapses after each session to recap the content shared.

 
 

FinancialForce also leveraged our visual summary graphics as LinkedIn and Twitter posts to scale the messaging during the event.

We’re looking forward to creating for future events with FinancialForce!

Leah Lavelle
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